From the Jacksonville Beardsmith Society:
"Movember was started in 2003 in Melbourne, Australia. The guys behind it were really trying to bring the moustache back in style, and in order to justify their Mos (Australian slang for moustache), they used their mustaches to raise money for prostate cancer research. Ultimately with the goal of promoting men’s health.
Here’s how it works. A “Mo Bro” starts Movember (the month formerly known as November) clean shaven and naked-face. He grows a moustache all month long, and as he’s doing this, he’s gathering support from friends and family in the form of donations. This helps us get the subject of men’s health out in the open and gives us the opportunity to talk about the cancers affecting men. The moustache becomes a symbol, much like the pink ribbon is for breast cancer.
At the end of the month we’ll be throwing a party where Mo Bros can dress up to match their Mo, channeling the likes of Tom Selleck, Ghandi and Ron Burgandy, competing for the ultimate accolade: Man of Movember. The party will be held on Saturday, November 28th at Club TSI."
Find out more about this event at JaxBeard.com, Movember.com, or at the Jacksonville Beardsmith Society's Pub Night, tonight at Steamworks 9pm.
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